App Scout

The brand

Rural invisibility isn't a lack of things to see — it's a lack of ways to find them. Scout is a gamified guide built to send people looking for the villages everyone else scrolls past. Every point of interest in a small town — a market stall, a hiking trail, a chapel, a family-run bar — is a pin on the map. Visit one in person and you earn a badge, just like a scout troop; collect enough and you level up, unlocking local discounts and guides that only regulars usually get to see.